{"id":422,"date":"2020-05-30T21:20:30","date_gmt":"2020-05-30T19:20:30","guid":{"rendered":"https:\/\/www.behavioralnaverejnapolitika.sk\/?page_id=422"},"modified":"2022-12-09T22:10:48","modified_gmt":"2022-12-09T21:10:48","slug":"automaticky-koncept","status":"publish","type":"page","link":"https:\/\/www.behavioralnaverejnapolitika.sk\/?page_id=422","title":{"rendered":"Odborn\u00e9 publik\u00e1cie"},"content":{"rendered":"

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Odborn\u00e9 publik\u00e1cie<\/span><\/h1>\n

[\/et_pb_text][et_pb_divider show_divider=“off“ disabled_on=“on|on|off%22″ _builder_version=“3.2″ max_width=“120px“ animation_style=“slide“ animation_direction=“top“ animation_intensity_slide=“30%“][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=“Project 03″ _builder_version=“4.3.4″ background_size=“initial“ background_position=“top_left“ background_repeat=“repeat“ custom_margin=“50px|||“ custom_padding=“|||“ border_radii=“on|10px|10px|10px|10px“ border_width_all=“3px“ border_color_all=“#ffffff“][et_pb_column type=“4_4″ _builder_version=“3.25″ custom_padding=“5%||5%|“ custom_padding__hover=“|||“][et_pb_text admin_label=“Number“ _builder_version=“3.27.4″ text_font=“Montserrat|on|||“ text_text_color=“#fcd21d“ text_font_size=“80px“ text_line_height=“1em“ background_size=“initial“ background_position=“top_left“ background_repeat=“repeat“ animation_style=“slide“ animation_direction=“bottom“ animation_intensity_slide=“20%“]<\/p>\n

\u00a001<\/p>\n

[\/et_pb_text][et_pb_image src=“http:\/\/www.behavioralnaverejnapolitika.sk\/wp-content\/uploads\/2022\/12\/manual-cover.png“ alt=“Manual cover“ title_text=“manual cover“ url=“@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9hdHRhY2htZW50Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjU1MSJ9fQ==@“ show_bottom_space=“off“ align=“center“ align_tablet=“center“ align_phone=““ align_last_edited=“on|desktop“ _builder_version=“4.5.3″ _dynamic_attributes=“url“ min_height=“749px“ custom_margin=“10px|10px|4px|0px|false|false“ custom_padding=“10px|20px||30px|false|false“ animation_style=“slide“ animation_direction=“right“ animation_intensity_slide=“10%“ animation_starting_opacity=“100%“ box_shadow_style=“preset1″][\/et_pb_image][et_pb_cta button_text=“Chcem si ju k\u00fapi\u0165“ _builder_version=“4.5.3″ header_font=“Montserrat|700|||||||“ header_text_color=“#ffffff“ header_line_height=“1.5em“ body_font=“Montserrat||||||||“ body_text_align=“justify“ body_text_color=“#ffffff“ body_font_size=“18px“ body_line_height=“1.8em“ use_background_color=“off“ background_size=“initial“ background_position=“top_left“ background_repeat=“repeat“ custom_button=“on“ button_text_color=“#ffffff“ button_bg_color=“rgba(0,0,0,0)“ button_border_width=“4px“ button_border_color=“#ffffff“ button_border_radius=“100px“ button_letter_spacing=“2px“ button_font=“Montserrat|700||on|||||“ button_icon=“%%36%%“ button_icon_color=“#747d88″ text_orientation=“left“ custom_margin=“10px|10px|10px|10px|true|true“ custom_padding=“0px|10px|0px|10px|false|true“ animation_style=“slide“ animation_direction=“top“ animation_intensity_slide=“6%“ hover_enabled=“0″ border_radii=“on|14px|14px|14px|14px“ button_bg_color_hover=“rgba(0,0,0,0)“ locked=“off“ button_text_size__hover_enabled=“off“ button_one_text_size__hover_enabled=“off“ button_two_text_size__hover_enabled=“off“ button_text_color__hover_enabled=“off“ button_one_text_color__hover_enabled=“off“ button_two_text_color__hover_enabled=“off“ button_border_width__hover_enabled=“off“ button_one_border_width__hover_enabled=“off“ button_two_border_width__hover_enabled=“off“ button_border_color__hover_enabled=“off“ button_one_border_color__hover_enabled=“off“ button_two_border_color__hover_enabled=“off“ button_border_radius__hover_enabled=“off“ button_one_border_radius__hover_enabled=“off“ button_two_border_radius__hover_enabled=“off“ button_letter_spacing__hover_enabled=“off“ button_one_letter_spacing__hover_enabled=“off“ button_two_letter_spacing__hover_enabled=“off“ button_bg_color__hover_enabled=“on“ button_bg_color__hover=“rgba(0,0,0,0)“ button_one_bg_color__hover_enabled=“off“ button_two_bg_color__hover_enabled=“off“]<\/p>\n

AKO ZAVIES\u0164 ZMENU? Tvorba a zav\u00e1dzanie (nielen) behavior\u00e1lnych intervenci\u00ed vo verejnej spr\u00e1ve<\/h2>\n

Aplik\u00e1cia behavior\u00e1lnych n\u00e1strojov a experiment\u00e1lnych pr\u00edstupov pri zav\u00e1dzan\u00ed zmien vo verejnej spr\u00e1ve a verejnej politike je \u010doraz popul\u00e1rnej\u0161ia. D\u00f4vodom je dostupnos\u0165 zahrani\u010dnej literat\u00fary o testovan\u00fdch intervenci\u00e1ch a s \u0148ou aj dostupnos\u0165 odborn\u00e9ho know-how. Behavior\u00e1lne intervencie s\u00fa \u010dasto mal\u00e9 zmeny, ktor\u00e9 nemusia by\u0165 finan\u010dne n\u00e1ro\u010dn\u00e9. M\u00f4\u017ee \u00eds\u0165 napr\u00edklad o \u00fapravu komunik\u00e1cie k ob\u010danom alebo zjednodu\u0161enie pod\u00e1vania tla\u010d\u00edv. Tak\u00e9to rie\u0161enia by mali by\u0165 zd\u00f4vodnen\u00e9 poznatkami behavior\u00e1lnej vedy a ich motiv\u00e1ciou je prispie\u0165 k pozit\u00edvnej zmene.\u00a0<\/p>\n

Na slovenskom trhu v\u0161ak ch\u00fdba praktick\u00fd sprievodca tvorbou a zav\u00e1dzan\u00edm behavior\u00e1lnych intervenci\u00ed vo verejnej spr\u00e1ve a verejne politike. Tento manu\u00e1l je ur\u010den\u00fd t\u00fdm, ktor\u00ed chc\u00fa navrhn\u00fa\u0165, testova\u0165 a zavies\u0165 zmenu do praxe. Tento manu\u00e1l sumarizuje na\u0161e poznanie a sk\u00fasenosti z realiz\u00e1cie behavior\u00e1lnych experimentov a m\u00e1 amb\u00edciu vyplni\u0165 t\u00fato medzeru.<\/p>\n

\u00daradn\u00ed\u010dky a \u00faradn\u00edci, tvorcovia polit\u00edk, riadite\u013eky verejn\u00fdch organiz\u00e1ci\u00ed be\u017ene identifikuj\u00fa probl\u00e9my, ktor\u00e9 s\u00favisia s \u013eudsk\u00fdm spr\u00e1van\u00edm a sp\u00f4sobuj\u00fa neefekt\u00edvnos\u0165 procesov, ne\u00fa\u010dinnos\u0165 a neadresnos\u0165 verejn\u00fdch polit\u00edk alebo nenap\u013a\u0148anie stanoven\u00fdch cie\u013eov. Tento manu\u00e1l je ur\u010den\u00fd v\u0161etk\u00fdm, ktor\u00ed maj\u00fa amb\u00edciu rie\u0161i\u0165 tak\u00fdto probl\u00e9m.<\/p>\n

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CHCEM SI JU PRE\u010cITA\u0164<\/a><\/strong><\/span><\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_2,1_2″ admin_label=“Project 03″ _builder_version=“4.3.4″ background_size=“initial“ background_position=“top_left“ background_repeat=“repeat“ custom_margin=“50px|||“ custom_padding=“|||“ border_radii=“on|10px|10px|10px|10px“ border_width_all=“3px“ border_color_all=“#ffffff“][et_pb_column type=“1_2″ _builder_version=“3.25″ custom_padding=“5%||5%|“ custom_padding__hover=“|||“][et_pb_text admin_label=“Number“ _builder_version=“3.27.4″ text_font=“Montserrat|on|||“ text_text_color=“#fcd21d“ text_font_size=“80px“ text_line_height=“1em“ background_size=“initial“ background_position=“top_left“ background_repeat=“repeat“ animation_style=“slide“ animation_direction=“bottom“ animation_intensity_slide=“20%“]<\/p>\n

\u00a002<\/p>\n

[\/et_pb_text][et_pb_cta button_text=“Chcem si ju k\u00fapi\u0165“ _builder_version=“4.3.4″ header_font=“Montserrat|700|||||||“ header_text_color=“#ffffff“ header_line_height=“1.5em“ body_font=“Montserrat||||||||“ body_text_align=“justify“ body_text_color=“#ffffff“ body_font_size=“18px“ body_line_height=“1.8em“ use_background_color=“off“ background_size=“initial“ background_position=“top_left“ background_repeat=“repeat“ custom_button=“on“ button_text_color=“#ffffff“ button_bg_color=“rgba(0,0,0,0)“ button_border_width=“4px“ button_border_color=“#ffffff“ button_border_radius=“100px“ button_letter_spacing=“2px“ button_font=“Montserrat|700||on|||||“ button_icon=“%%36%%“ button_icon_color=“#747d88″ text_orientation=“left“ custom_margin=“10px|10px|10px|10px|true|true“ custom_padding=“0px|10px|0px|10px|false|true“ animation_style=“slide“ animation_direction=“top“ animation_intensity_slide=“6%“ border_radii=“on|14px|14px|14px|14px“ button_bg_color_hover=“rgba(0,0,0,0)“ locked=“off“ button_text_size__hover_enabled=“off“ button_one_text_size__hover_enabled=“off“ button_two_text_size__hover_enabled=“off“ button_text_color__hover_enabled=“off“ button_one_text_color__hover_enabled=“off“ button_two_text_color__hover_enabled=“off“ button_border_width__hover_enabled=“off“ button_one_border_width__hover_enabled=“off“ button_two_border_width__hover_enabled=“off“ button_border_color__hover_enabled=“off“ button_one_border_color__hover_enabled=“off“ button_two_border_color__hover_enabled=“off“ button_border_radius__hover_enabled=“off“ button_one_border_radius__hover_enabled=“off“ button_two_border_radius__hover_enabled=“off“ button_letter_spacing__hover_enabled=“off“ button_one_letter_spacing__hover_enabled=“off“ button_two_letter_spacing__hover_enabled=“off“ button_bg_color__hover_enabled=“on“ button_bg_color__hover=“rgba(0,0,0,0)“ button_one_bg_color__hover_enabled=“off“ button_two_bg_color__hover_enabled=“off“]<\/p>\n

TE\u00d3RIA POSTR\u010cENIA V KONCEPCI\u00c1CH VEREJNEJ POLITIKY A SPRAVOVANIA (a pr\u00edklady jej aplik\u00e1cie v r\u00e1mci slovenskej samospr\u00e1vy)<\/h2>\n

Rozhodovanie je prirodzen\u00fdm sp\u00f4sobom, ak\u00fdm reagujeme na v\u00fdzvy be\u017en\u00e9ho \u017eivota. Niektor\u00e9 dni s\u00fa pln\u00e9 trivi\u00e1lnych rozhodnut\u00ed o tom, \u010do si oble\u010dieme, kde sa naobedujeme, alebo kedy si p\u00f4jdeme zabeha\u0165. Inokedy zas \u010del\u00edme komplexnej\u0161\u00edm v\u00fdzvam, ako napr. v\u00fdber vysokej \u0161koly \u010di sp\u00f4sobu investovania nasporen\u00fdch pe\u0148az\u00ed, pri ktor\u00fdch sa n\u00e1m rozhoduje \u0165a\u017e\u0161ie. Urobi\u0165 v\u017edy spr\u00e1vne rozhodnutie v\u0161ak nie je jednoduch\u00e9. Kie\u017e by sme si boli ist\u00ed, \u010do sa stane, keby… Ist\u00ed si v\u0161ak najm\u00e4 pri zlo\u017eitej\u0161\u00edch rozhodnutiach nie sme, a to ani napriek tomu, \u017ee v\u010faka s\u00fa\u010dasn\u00fdm technol\u00f3gi\u00e1m stoj\u00ed doh\u013eadanie relevantn\u00fdch inform\u00e1ci\u00ed pre dan\u00e9 rozhodnutie len nieko\u013eko potiahnut\u00ed a kliknut\u00ed prstom. Ako je navy\u0161e mo\u017en\u00e9 robi\u0165 spr\u00e1vne rozhodnutia, ak nem\u00e1me dostato\u010dn\u00fd \u010das alebo poznanie na to uisti\u0165 sa, \u010di to-ktor\u00e9 rozhodnutie bude naozaj to spr\u00e1vne? Te\u00f3ria postr\u010denia tvrd\u00ed, \u017ee spr\u00e1vne sa rozhodn\u00fa\u0165 v\u00a0podmienkach neistoty n\u00e1m m\u00f4\u017eu pom\u00f4c\u0165 verejn\u00e9 politiky (policies), ktor\u00e9 by n\u00e1s k spr\u00e1vnemu rozhodnutiu svojimi n\u00e1strojmi mohli postr\u010di\u0165 (nudge).<\/p>\n

 <\/p>\n

Hoci t\u00fdchto pr\u00edpadov\u00fdch \u0161t\u00fadi\u00ed a sk\u00fasenost\u00ed z pou\u017eitia behavior\u00e1lneho pr\u00edstupu vo verejnej spr\u00e1ve prib\u00fada, v\u00a0politicko-administrat\u00edvnych ved\u00e1ch zatia\u013e neexistuje mnoho pr\u00edspevkov, ktor\u00e9 by sa pok\u00fa\u0161ali zau\u017e\u00edvan\u00e9 postupy pr\u00e1ce, \u0161tandardy \u010di n\u00e1stroje koherentne vysvetli\u0165 a z\u00e1rove\u0148 prepoji\u0165 s\u00a0organiza\u010dno-spr\u00e1vnymi te\u00f3riami verejn\u00e9ho spravovania tak, aby\u00a0prispeli k\u00a0vytvoreniu z\u00e1kladov behavior\u00e1lneho pr\u00edstupu k\u00a0anal\u00fdze a\u00a0n\u00e1sledn\u00e9mu zvy\u0161ovaniu \u00fa\u010dinnosti verejn\u00fdch polit\u00edk a\u00a0kvality verejn\u00e9ho spravovania. Cie\u013eom tejto monografie je prepoji\u0165 aktu\u00e1lne poznanie behavior\u00e1lnych vied s vybran\u00fdmi, organiza\u010dno-spr\u00e1vnymi te\u00f3riami poskytovania kvalitn\u00fdch slu\u017eieb, ako aj s vybran\u00fdmi pr\u00edstupmi k anal\u00fdze a vysvetleniu (ne)\u00fa\u010dinnosti verejn\u00fdch polit\u00edk.<\/p>\n

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CHCEM SI JU PRE\u010cITA\u0164<\/a><\/strong><\/span><\/h3>\n

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\u00a003<\/p>\n

[\/et_pb_text][et_pb_cta title=“Chytr\u00e9 spravovanie samospr\u00e1v“ button_text=“Chcem si ju k\u00fapi\u0165“ _builder_version=“4.3.4″ header_font=“Montserrat|700|||||||“ header_text_color=“#ffffff“ header_line_height=“1.5em“ body_font=“Montserrat||||||||“ body_text_align=“justify“ body_text_color=“#ffffff“ body_font_size=“18px“ body_line_height=“1.8em“ use_background_color=“off“ background_size=“initial“ background_position=“top_left“ background_repeat=“repeat“ custom_button=“on“ button_text_color=“#ffffff“ button_bg_color=“rgba(0,0,0,0)“ button_border_width=“4px“ button_border_color=“#ffffff“ button_border_radius=“100px“ button_letter_spacing=“2px“ button_font=“Montserrat|700||on|||||“ button_icon=“%%36%%“ button_icon_color=“#747d88″ text_orientation=“left“ custom_margin=“10px|10px|10px|10px|true|true“ custom_padding=“0px|10px|0px|10px|false|true“ animation_style=“slide“ animation_direction=“top“ animation_intensity_slide=“6%“ border_radii=“on|14px|14px|14px|14px“ button_bg_color_hover=“rgba(0,0,0,0)“ locked=“off“ button_text_size__hover_enabled=“off“ button_one_text_size__hover_enabled=“off“ button_two_text_size__hover_enabled=“off“ button_text_color__hover_enabled=“off“ button_one_text_color__hover_enabled=“off“ button_two_text_color__hover_enabled=“off“ button_border_width__hover_enabled=“off“ button_one_border_width__hover_enabled=“off“ button_two_border_width__hover_enabled=“off“ button_border_color__hover_enabled=“off“ button_one_border_color__hover_enabled=“off“ button_two_border_color__hover_enabled=“off“ button_border_radius__hover_enabled=“off“ button_one_border_radius__hover_enabled=“off“ button_two_border_radius__hover_enabled=“off“ button_letter_spacing__hover_enabled=“off“ button_one_letter_spacing__hover_enabled=“off“ button_two_letter_spacing__hover_enabled=“off“ button_bg_color__hover_enabled=“on“ button_bg_color__hover=“rgba(0,0,0,0)“ button_one_bg_color__hover_enabled=“off“ button_two_bg_color__hover_enabled=“off“]<\/p>\n

Moderniz\u00e1cia verejnej spr\u00e1vy, ktor\u00e1 by mala vies\u0165 k vy\u0161\u0161ej kvalite \u017eivota obyvate\u013eov, sa neudeje automaticky \u010di samosp\u00e1dom a na zavedenie samotnej inov\u00e1cie neposta\u010duje iba pomenova\u0165 probl\u00e9m a pozna\u0165 pr\u00edklady dobrej praxe \u201edoma a v zahrani\u010d\u00ed\u201c. Kontext, kapacita a sp\u00f4sobilos\u0165 ka\u017ed\u00e9ho mesta zavies\u0165 dan\u00fa inov\u00e1ciu je in\u00fd.<\/p>\n

T\u00e1to monografia v\u0161ak poukazuje na to, \u017ee inovova\u0165, vytv\u00e1ra\u0165 a implementova\u0165 verejn\u00e9 politiky, ktor\u00e9 zv\u00fd\u0161ia kvalitu \u017eivota \u010di u\u0161etria finan\u010dn\u00e9 zdroje, m\u00f4\u017eu aj mal\u00e9 obce. Jedn\u00fdm z mo\u017en\u00fdch pr\u00edstupov, ako zv\u00fd\u0161i\u0165 \u00fa\u010dinnos\u0165 verejn\u00fdch polit\u00edk je aplikovanie behavior\u00e1lnych vied.<\/strong> Tie n\u00e1m pom\u00e1haj\u00fa porozumie\u0165 limitom v \u013eudskom spr\u00e1van\u00ed a tieto limity vyu\u017ei\u0165 v chytrej\u0161om dizajnovan\u00ed opatren\u00ed a n\u00e1sledom testovan\u00ed ich \u00fa\u010dinnosti v praxi.<\/p>\n

Poznatky pri p\u00edsan\u00ed tejto publik\u00e1cie sme \u010derpali nielen z aktu\u00e1lnej vedeckej literat\u00fary a uskuto\u010dnen\u00fdch experimentov a chytr\u00fdch aplik\u00e1ci\u00ed v praxi, ale aj z vlastnej sk\u00fasenosti pri aplik\u00e1ci\u00ed behavior\u00e1lnej vedy v slovensk\u00fdch samospr\u00e1vach v Prievidzi a Bratislave. Monografia Chytr\u00e9 spravovanie samospr\u00e1v je pokra\u010dovan\u00edm v\u00fdskumu a uva\u017eovania \u00daVP v oblasti spravovania miestnych samospr\u00e1v.<\/p>\n

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CHCEM SI JU OBJEDNA\u0164<\/a><\/strong><\/span><\/h3>\n

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04<\/p>\n

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Manu\u00e1l sme vytvorili na to, aby \u00faradn\u00edk, mana\u017e\u00e9rka, poslanec alebo prim\u00e1torka mesta vedeli o zmysle poznania behavior\u00e1lnych vied pre svoje rozhodovanie v mene mesta a aby dan\u00e9 poznanie dok\u00e1zali pou\u017ei\u0165.<\/p>\n

Preto v tomto manu\u00e1li odpoved\u00e1me na tri k\u013e\u00fa\u010dov\u00e9 ot\u00e1zky:<\/p>\n